Hulu has 25 million across its various tiers -ads, no ads and Hulu + Live TV. “As we push towards making Spotify Premium a gateway to a bigger world of entertainment, we’re fully committed to finding new ways to enhance the overall experience for our Premium users and this is just the beginning,” he said in a statement. Marc Hazan, Spotify’s global head of premium business development, announcing the new Hulu offer, emphasized the need to cast a wider net and presaged more deals to come. The music space is cutthroat and video entrants new and old are aggressively seeking to lure a growing army of cord cutters onto their platforms.
It’s hard to understate just how competitive the streaming music and OTT video markets have become, separately and together.
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